Coca-Cola can without a label asks Muslims to fight prejudice on Ramadan

Ramadan

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Cans of Coca-Cola will go conspicuously unmarked in the Middle East this month as part of a Ramadan-themed ad campaign aimed at drawing attention to worldwide prejudice.

The soda giant has scrapped the iconic cursive letters from select batches of its products, leaving only the white ribbon underline and a message: “Labels are for cans not for people.”

To go along with the minimalist new design, the Atlanta-based company released a commercial in which a group of diverse-looking men try to guess one another’s appearance in a dark room only to find they are way off-base when the lights are flipped on. Read more…

More about Coca Cola, Business, Advertising, and Ramadan

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